Good user experience in digital product and communication design often starts long before the first click in your service, product, or on your website. It's about much more than the clicks, views, and other actions a user can take on your website or in your product. It's about a whole experience. About your brand. About sensations and feelings. Everything from the first sight to the sense of a relationship that grows into something bigger. It's about trust and the sense of being somewhere, a place where something special is happening. From the overall architecture to the craft of each button, knob, and handle of the interface.
The key to providing a good user experience is to respect the real life of the real people that we call users. We need to emphasize and understand the concept of ‘jobs-to-be-done’ – the user has a job to do, and s/he is using a product for exactly that reason. You need to understand the job. How it starts. How it’s solved in the easiest, most convenient, and most delightful way. And what is the measure of success? When is the job done?
It’s one thing to understand or set up a list of business objectives, but without user insights and an idea of users’ needs in their own right, there is no basis for believing that someone would start using a product.
Early-stage UX work is often about understanding the user's needs and solving them with a basic flow. Based on qualitative analysis, interviews, or workshops. Synthesizing user insights into opportunities for design is key in this process. As well as finding the right user journeys to prototype. It's often said, that design and development are all about testing assumptions. If that's true, starting with well-grounded assumptions is a great foundation.
When a proof of concept is established, it's about getting ready for a minimum viable product. Testing prototypes, getting more quantitative user feedback, understanding how users think and feel about the design, is the way forward. Think aloud tests and experiencing first hand the frustrations and delights the user experiences with the design is a great way to gain deep insights and understanding.
For late stage projects with a product/market fit and ready to scale, it's all about optimization, based on quantitative data, real user behaviour and traffic analysis, or larger scales surveys.
Have a look at some samples of my work and get in touch to talk about ideas and processes, and let’s see how we can build something great together.
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Let’s build an awesome product! It’s based on solid concepts, world-class UX, and clever information architecture, solving real problems.
It's everywhere. And it's alive. In the digital age the visual identity of a brand is far from just a logo.