Danish health data analytics company DataFair is working on improving access to and the use of health data for research in a secure way and in respect of privacy. Partly with their own data platform and partly with collaboration projects.
To present two new collaboration projects I helped DataFair by creating visual identities, webdesign, and implementing presentation websites for the two projects.
Rather than presenting the projects with a pitch deck, presentation slides or stuck in a PDF, we wanted the project and the many services and opportunities included to come alive with a proper website, presenting the services in detail while maintaining the overview and easy navigation to the parts the particular user is looking for.
To reduce the design efforts, and make sure to meet all needed deliveries within a limited budget, and also to increase the ease of use for the multiple parties involved, I created a simple design guide based on a Google Font typography, that could work for both projects, and then let the identities part ways with individual color schemes, logos, and a few other distinct graphical markers.
This also eased the implementation work of implementing the designs in Webflow, while achieving the explicit goal of having two unique identities and experiences.
A key part of the visual identity for both projects was also to enable the creation of a range of information graphics, illustrating and explaining the projects.