Visual Identity

Visual Identity
What I do:
  • Logo design
  • Visual identity design
  • Digital style guide and design manual
  • Art direction
It's everywhere. And it's alive. In the digital age the visual identity of a brand is far from just a logo.

It's everywhere. And it's alive. In the digital age, the visual identity of a brand is so much more than just a logo.

It's the fonts, the colors, the extra elements. How it moves, transitions, and comes alive. It's the idea and the sensibility that meet the viewer.

In social media apps, emails, the website, and the web beyond it.

I start with trying to find a single simple idea, that tells us just enough about a brand so we want to learn more. I work from that, creating shapes and colors, fonts, and extra elements.

Finding out what works well and plays together and what supports the initial idea. And end up with a visual system, that makes everything come together.

Also part of the process is figuring out how images and illustrations should be used.

Hand-over is a digital guide, a PDF, or an interactive guide.

Have a look at some samples of my work and get in touch to talk about ideas and processes, and let’s see how we can build something great together.

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