All project starts and ends with a human touch. From a human idea to a human experience. My work is almost always powered, assisted and informed by AI at all stages and in all process. It’s never driven by it.
For each project we'll talk through the level of AI involvement in the building process, and decide to which extent it should be integrated in the ongoing work that follows after launch.
There is a basic need to change the approach to design, development and communication the days. Integrating AI in a way that’s chosen and from a position of choice is crucial.
AI amplifies intent. That makes intention more important than ever. So let’s start there. With what we want to create. What we believe is needed in the world. Creating it, thoughtfully and intentionally, and with all the power and force, that’s available.
